See where market research reports agree, and where they do not
Reports on the same market rarely agree: one sizes it at a fraction of another, one names cost as the main driver and another names regulation. Upload the reports to one Search+ workspace, ask which trends and drivers they have in common and where they diverge, and open each citation to read how every report defines and supports its view.
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Last updated October 2026
How to find themes across market research reports
- Upload the reports you want to weigh
Add each report and its methodology annex, up to 10 files at a time, including any data tables supplied as spreadsheets. Include reports from different publishers to see where views converge.
- Set the comparison lens in Workspace Context
For example: "Note each report's publisher, year, market definition and base currency before comparing figures; point out disagreements". Search+ applies that rule to every question in the workspace.
- Ask for agreement and disagreement
Ask which trends most reports agree on, then which claims only one report makes. Open the citations to read each report's evidence for itself.
Cross-report questions to ask
Which trends do most of these reports identify, and which reports mention each one?
How do the reports' market size figures differ, and how does each define the market?
What growth drivers do the reports name, and which reports name each driver?
Which risks to the market are mentioned in more than one report?
Which report takes a view that no other report takes, and what evidence does it give?
Which companies are named as leaders in several reports?
What to look for across market research reports
Size and growth figures can only be compared when the market definitions overlap. Ask each report for its definition first.
A report written before a major market event will read differently from one written after. Keep the year of each report in view.
If several reports cite the same underlying data, their agreement is weaker evidence than it looks. Ask which sources each report relies on.
Where reports diverge, the reasons for the divergence (definition, method, timing) usually tell you more than either number.
Ask Search+ to find themes and repeated claims across the reports, and the answer cites each report that supports a theme.
Reports describe the same driver in different words. Search+ finds relevant passages by meaning across the workspace. For a long list of reports, Deep Analysis (beta) is a way to ask across all of them at once.
Theme types across market research reports
| Theme type | An example | A question to ask Search+ |
|---|---|---|
| Consensus trend | Several reports pointing to a move to subscription buying | Which trends do most reports agree on? |
| Divergent estimate | Market size figures far apart | Why do the reports' size estimates differ? |
| Common driver | Regulation named as a driver in several reports | Which drivers appear in more than one report? |
| Common source | Several reports citing the same industry survey | Which reports rely on the same underlying data? |
| Lone view | One report predicting decline | Which claims appear in only one report? |
What is theme-finding in Search+?
Theme-finding in Search+ is asking across the reports in a workspace which trends, drivers and claims recur or conflict, and getting a chat answer in which each theme carries inline citations to the reports behind it.
Questions about themes across market research reports
Can Search+ give me one consensus market size?
Can it explain why the reports disagree?
Can it find which reports rely on the same data?
Can it track how forecasts changed between editions?
Can I return to this analysis when a new report is published?
Is every theme in the answer reliable?
Weigh the reports against each other
Start a workspace, upload the reports, and ask where they agree and why they differ.
Start a workspace